Why is assertiveness so important?

To be assertive is to influence

It’s time to start thinking about putting your Self-Confidence Project into action. Part 3 of Brilliant Self Confidence bridges the gap between thinking about being more confident and actually doing it.

You’ll see that the concept of assertiveness is a major component here. Some people find it hard to differentiate between assertiveness and confidence so let’s clarify this straight away. We established at the beginning of Brilliant Self Confidence that confidence is a skill that relates to your attitude and your state of mind. Assertiveness is a skill too, but it relates to your behaviour rather than to your ...

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