O'Reilly logo

Brilliant Selling, 2nd Edition by Jeremy Cassell, Tom Bird

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 28: Your priorities in managing customers

We have talked in the previous chapter about the need to take proactive action to develop customer relationships, and the principles of being proactive, setting relationship goals and considering different relationship levels. But what are some of our tactical priorities in managing our customers? What are some of the things that we can do quickly and easily? How does managing our customers differ from managing relationships?

Before we give you some of our ideas, think about your own experience.

exercise

Think of times when you have bought something ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required