Chapter 28: Your priorities in managing customers

We have talked in the previous chapter about the need to take proactive action to develop customer relationships, and the principles of being proactive, setting relationship goals and considering different relationship levels. But what are some of our tactical priorities in managing our customers? What are some of the things that we can do quickly and easily? How does managing our customers differ from managing relationships?

Before we give you some of our ideas, think about your own experience.

exercise

Think of times when you have bought something ...

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