chapter 1
The sales process
We all do things every day that involve process and habit, including cleaning our teeth and getting ready for work. Some of these processes we do well and some not so well.
Brilliant definition
Process can be defined as ‘a series of actions or steps in making or achieving something’, and it implies progress towards a desired end result.
Whatever you sell, it is likely that there will be a series of steps that you can, or do, follow that take you from an initial conversation with a prospect through to the closing of a sale. There may be some specific nuances and process steps, depending on the nature of your market, ...
Get Brilliant Selling, 3rd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
