chapter 12
Social selling
If you have a Facebook Business Page, Clubhouse room, Instagram handle, LinkedIn profile, or Twitter account, you are already engaged in the art of social selling – even if you have never actually used the term to describe your online activities. If you don’t have any of these, or use them sparingly, the invitation from us is to think again.
It is still possible to ignore social selling. But only just. For most of us, it is now part of how we interact with the world. This is an entirely new chapter for the third edition because our world has changed. We can bury our heads in the sand, demonstrate Canute-like defiance, ...
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