chapter 16
The C3 Model of Influencing™
Influencing is about producing an effect on an individual or group by imperceptible or intangible means. It is about shaping and determining a response, which will be linked to your outcome. Influencing done well is, of course, closely linked to persuasion, which is the process of changing attitudes, beliefs and opinions.
we are influenced at a conscious and unconscious level all the time
It is quite possible to think of influencing in a negative sense and we have a rather sensible approach in the UK: buyer beware. The reality is that we are influenced at a conscious and unconscious level all the time ...
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