chapter 23
Persuasive delivery
We have all been subjected to boring, lengthy and feature-heavy sales presentations, either face to face or virtually. They put us off buying, create resistance, can confuse us or we just get bored. If we assume that you have done your preparation well and therefore the content is audience-centric and on point, the key to a formal sales presentation or pitch is to really engage the audience – bored buyers do not buy. If you engage them, you stand a chance! In order to really engage any audience when you are delivering a formal in-person sales pitch there are four areas that, if done well, will put you in the pantheon ...
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