Many years ago I was selling software solutions to corporate users. The market was new and there were a few providers like me â some competitive technology and some complementary â serving the market. It felt like we were pioneering a new wave of technology. Each year about 35 companies like mine would embark on a roadshow around the UK and this meant we all got to know each other a little better.
It was a great opportunity for me to see all the key salespeople from the sector I was serving, both âat workâ on their exhibition stands during the day and âat playâ during the evenings and when we travelled (we were ...
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