I still have the sales brochure for the first sales training I attended. The front cover proclaimed:
When I got to the location for the training, there were large posters with the same message and, underneath, ‘101 ways to get the buyer to say yes’. Wow! I was lost on about the 17th!
Up until the end of the 1980s there was a huge emphasis on closing as the magical, possibly mystical, element of selling. You will still find an enormous amount of material on the internet that will show how to close. Maybe you do have to get lots of people to say ...
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