About the book (go on, read me)
Generally, I’m not a fan of business books. Usually, the problem is that they’re not very well written and consequently I find them really difficult to read. So I have tried very hard to make this book an exception by distilling what I know into the most logical and helpful order.
I also find that many business books assume I am an idiot. They take a concept and then describe why it is so from 50 different directions, stating and restating the same point over and over again. I will explain concepts, but I won’t do it repeatedly. There’s a glossary at the end of the book, which might help with some of the names of things.
Finally, I didn’t want to spend the whole book justifying the existence of social media ...