About the book (go on, read me)

Generally, I’m not a fan of business books. Usually, the problem is that they’re not very well written and consequently I find them really difficult to read. So I have tried very hard to make this book an exception by distilling what I know into the most logical and helpful order.

I also find that many business books assume I am an idiot. They take a concept and then describe why it is so from 50 different directions, stating and restating the same point over and over again. I will explain concepts, but I won’t do it repeatedly. There’s a glossary at the end of the book, which might help with some of the names of things.

Finally, I didn’t want to spend the whole book justifying the existence of social media ...

Get Brilliant Social Media now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.