Jeffrey Cruikshank is generally credited with having invented modern marketing in the early 1900s. Over the next couple of decades this was refined by some of the best-known names in advertising, many of whom live on as the names of large agencies such as Leo Burnett, David Ogilvy and J. Walter Thompson. They all discovered that showing a message to people when they weren’t expecting it was a surprisingly effective tool in changing people’s behaviour to get them to buy a product.
This technique became known as ‘interruption marketing’, because you quite literally interrupted people – naturally. Ever since then marketing has largely been based ...
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