Chapter 4 Overarching principles that you must remember

Whether you’re new to social media or not, there are some clear principles you must abide by in order to get the most out of it. At this point, let’s go back to the very beginning of what social media is there to do.

How it works

In essence, all social media platforms are there to enable sharing of content (ideas, images, news, videos), either with everyone or a pre-approved group of friends or contacts. It’s important that you don’t forget these people are your ‘friends’ (whether you’ve met them or not). Also remember that your online friends do not necessarily have to be people you’d invite to come and stay with you, but they are people ...

Get Brilliant Social Media now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.