Skip to Main Content
Brilliant Social Media
book

Brilliant Social Media

by Adam Gray
October 2013
Beginner content levelBeginner
280 pages
4h 52m
English
Pearson International
Content preview from Brilliant Social Media
Chapter 5 Getting started

So, a successful social media presence, if you boil it down to its very essence, is made up of four parts:

  • strategy
  • passive social presence
  • active social participation
  • monitoring and refining.

You could almost treat this like a mini marketing strategy for your business; so let’s have a look at each of those parts in turn.

Strategy

Strategy

Clearly, like with any other area of business, it is crucial to have a plan. Without a clear social media strategy it is unlikely that you will have considered how to control what people say, what happens if it ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

No Bullshit Social Media

No Bullshit Social Media

Jason Falls, Erik Deckers
Social Media Optimization For Dummies

Social Media Optimization For Dummies

Ric Shreves, Michelle Krasniak

Publisher Resources

ISBN: 9781292001135