Chapter 5 Getting started

So, a successful social media presence, if you boil it down to its very essence, is made up of four parts:

  • strategy
  • passive social presence
  • active social participation
  • monitoring and refining.

You could almost treat this like a mini marketing strategy for your business; so let’s have a look at each of those parts in turn.



Clearly, like with any other area of business, it is crucial to have a plan. Without a clear social media strategy it is unlikely that you will have considered how to control what people say, what happens if it ...

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