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Brilliant Social Media by Adam Gray

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Chapter 7 LinkedIn

What is it?

LinkedIn is the largest business network on the internet. As I write this, LinkedIn has just passed the 200 million members mark and is signing up more than 2 new members every second. LinkedIn is growing exponentially – to sign up the first 1 million members took 18 months and to sign up the next 1 million took just nine days!

How does it work?

If you’ve ever been to a networking group you’ll probably have a pretty good idea of how LinkedIn works. LinkedIn members are part of a virtual networking forum to meet and connect with other individuals and, with luck, forge relationships with them that will ultimately lead to business. ...

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