Glossary

+1 the Google+ equivalent of a Facebook ‘like’.

Analytics a free Google code that, when placed on your website, gives insights into visitors’ behaviour, such as how many pages they’ve visited, how long they’ve spent and their journey through the site.

App short for application. Can run either within one of the social networks (such as Facebook or LinkedIn) or on your phone/tablet.

Bit.ly a URL shortener.

Direct message a non-public communication within a social network, usually between two people who follow each other. This is the social media equivalent of sending someone an email.

Facebook the world’s largest network – more than 1 billion members on two types of pages, personal and business. Supported by mobile apps for most devices. ...

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