
In this step, we look at why it’s important to be as expensive as
you can be:
1 How to increase your price.
2 How to feel comfortable with the price you are charging.
3
How to avoid one of the greatest failure hazards: over-trading.
Hold on, I set my price after I’ve sold a product? I’ve put price
here to underline a fundamental point that You Really Must
Understand.
This is as much alchemy as science, and can be influenced by a
whole host of factors you want to play to your advantage.
brilliant dos and don’ts
Don’t
✘