How this chapter will help you
Clarity of mission and vision for the organisation is an important function of management and leadership. This chapter will help you understand how to analyse an industry or sector, locate your position in reference to others, and identify the drivers for change in your environment.
What is a strategic issue? More precisely, what is a strategic issue for you because what counts as a challenge will vary from one organisation to the next and from one person to the next.1 Strategic issues will be different for:
- a multinational enterprise (MNE) with many business units and portfolios of products and ...