Strategic directions

How this chapter will help you

Strategies create momentum and steer organisations in a particular direction. The larger the organisation, the more important it is to have thought carefully in advance about that direction. This chapter is about what kinds of choices you will need to make and what sorts of options are available to you.


What direction should we take next? There are not many bigger questions than this in management. If an industry is attractive and worth competing in, then what methods should you use to create value there? For any organisation already operating in a competitive industry space, this means working out ...

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