I think it’s wrong that only one company makes the game Monopoly.

Steven Wright1

This is the end of a journey through the varied landscapes of strategy. Now would be a good time to reflect, so look back at the five statements on strategy in the introduction to the book. Have your impressions changed? Which intrigues you more to read further?

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Strategy is about moving forward to the future – but this process always starts (and only happens) in the present.

Pick up a strategy book from 10 or 20 years ago, and the chances are that you will still recognise much of its contents. Knowledge of the conventional theories of strategy certainly ...

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