Brilliant Strategy for Business

Epilogue

I think it’s wrong that only one company makes the game Monopoly.

Steven Wright¹

This is the end of a journey through the varied landscapes of strategy. Now would be a good time to reflect, so look back at the five statements on strategy in the introduction to the book. Have your impressions changed? Which intrigues you more to read further?

Strategy is about moving forward to the future – but this process always starts (and only happens) in the present.

Pick up a strategy book from 10 or 20 years ago, and the chances are that you will still recognise much of its contents. Knowledge of the conventional theories of strategy certainly ...