Introduction
We see the world not as it is, but as we are.
Anthony De Mello
As one of the most popular subjects in management and business, there have been many books written about strategy . . . and here is another one. So, why this book? Who is it for? What is it trying to achieve? How can you apply what it says to ensure your own success?
These are great questions for a strategist to ask.
Strategy is finding out why your business is here, what it stands for, who it is for and what it aims to achieve next. It is about identifying what sets your organisation apart, and about the actions you will take to make sure it achieves its purpose now and into the future.
Before you read any further, take a look at the list overleaf. Each statement reflects ...
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