Getting to grips with strategy

Are you the type who is happy to go through life leaving things to chance? All of us can afford to do this some of the time but if you are a manager in an organisation – especially if you are the person in charge – almost certainly, this will not be your instinct. Most managers I meet are interested in control. You may feel a sense of responsibility for others, such as your customers, the people who work for you and your suppliers but, when you are responsible for making sure that investors or founders get a reasonable return on their investment, you want to be as in control of your destiny as possible. Above everything else, a manager’s job is ...

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