This chapter contains powerful templates that will enable you to draft your first outline and build on it. You will identify when detail is required, as well as any need for creativity and flexibility. We look at the pitfalls and what you should have in place to give you the confidence to design effectively, including timings and up-front evaluation. The wants and needs of the audience are the most important, and this chapter consolidates the learning of that in the previous three. Pre-work pros and cons are also addressed in an easy-to-follow list.
Do not take planning and design for granted. It is just as important as the ‘doing it’ part. ...
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