Chapter 4

Know who the audience is. You need to make it your business. Find out as much as you can about them. How do they learn? This can be as a collective or individually. In this chapter you will learn how to identify your potential supporters and your saboteurs, especially if the stakes are high. You need to know what makes them tick and adapt your style accordingly.


People will forget what you said, people will forget what you did, but they will never forget how you made them feel.

Maya Angelou

In many ways, your skills, confidence and experience ...

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