Content Management, Mobile and Otherwise • 151
Enterprise content management systems (ECMS) combine all of the
above within an organizational setting. We will delve into the most
important of these in greater detail. What you will nd is that managing
BYOD eectively requires MCM and MDM systems that work synergisti-
cally with enterprise content management systems.
CONTENT MANAGEMENT SYSTEM (CMS)
is digital content life cycle consists of six primary states: create, update,
publish, translate, archive, and retire. For example, an instance of digital con-
tent is created by one or more authors. Over time that content may be edited.
One or more individuals may provide some editorial oversight thereby
approving the content for publication. Once published that content may be
superseded by another form of content and thus retired or removed from use.
Content management is an inherently collaborative process. e process
oen consists of the following basic roles and responsibilities:
1. Content Author—responsible for creating and editing content. e
author could reside in house or be out on the road contributing con-
tent via mobile device.
2. Editor—responsible for tuning the content message and the style
3. Publisher—responsible for releasing the content for consumption.
4. Administrator—responsible for managing the release of the content ulti-
mately placing it into a repository so that it can be found and consumed.
A critical aspect of content management is the ability to manage ver-
sions of content as it evolves (i.e., version control). Authors and editors
oen need to restore older versions of edited products due to a process
failure or an undesirable series of edits.
A content management system is a set of automated processes that may
support the following features:
1. Identication of all key users and their roles.
2. e ability to assign roles and responsibilities to dierent instances
of content categories or types.