The Executive Function
If you think this is easy, you are doing it wrong.
Edward Gibbon, an English historian, said, “The winds and waves are always on the side of the ablest navigator.” I interpret this to mean that the sailor who thoroughly understands the winds and the ocean currents will have few problems sailing a ship in the desired direction. Changing conditions don’t present insurmountable obstacles for expert sailors, just additional opportunities for them to exercise their skill. If the winds shift or the tide changes, the expert sailor simply modifies the sails and moves the rudder to adapt to changing conditions.
To the executive who understands human behavior, changing business conditions don’t present ...