Chapter 11
Taking Politics to the Masses: Social Media
In This Chapter
Grasping the importance of social media
Breaking the mould through political blogging
Taking to the streets with Twitter
Newspapers, magazines and even political TV programmes are just so last century (like brick-sized mobile phones and Britpop). Nowadays, individual politicians, political parties and pressure groups have to get their messages across through social media as well as through traditional or mainstream routes.
A picture on Instagram, a tweet retweeted 10,000 times or a Facebook post shared among the masses is the new political Eldorado. Many politicians may not understand the ins and outs of social media, but they do know that it can help them communicate their messages to a brand new audience or re-engage people who’ve become disillusioned with all things political.
To discover just how social media is changing the political landscape in the UK and across the globe, read on, as I discuss the benefits and dangers for politicians. This chapter is for you whether you post, tweet, blog or trat (okay, I may have made the last one up).
Understanding that Politics Is Now Mobile
The UK contains more mobile ...
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