Chapter One
Introduction to Professional Announcing
1.1 Introduction
The thought of professionally announcing—performing in front of a microphone or camera and being paid to do so—attracts many to a career in the radio, television, or cable industries. Now, with satellite radio, Internet podcasting, and various other forms of “broadcasting,” new announcing opportunities are being added that didn’t exist just a few years ago. Mass media performers provide information, entertainment, and companionship to millions of listeners and viewers on a daily basis. It’s an exciting and rewarding profession, but it’s also a challenging and ever-changing business. For example, satellite radio broadcasting has meant increased job opportunities for the announcer, ...
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