Chapter Eleven

Specialty Announcing

11.1  Introduction

While performance areas that include the newscaster, the radio and commercial announcer, and the interviewer make up the bulk of the opportunities for on-air talent, several other fields of performance announcing deserve some attention. These include weather, traffic, financial, feature, multimedia narration, and on-air sales announcing. Each has its special requirements and attractions; however, each also relies on the basic performance principles examined earlier in this text. To be successful in any specialty area requires an ability to master some basic skills and techniques as well as a passion for being successful in that specific area of announcing.

11.2  Weather Reporting

Weather ...

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