Robert Pape Advanced Broadcast Solutions
4.15 Media Asset Management Systems
Media Asset Management systems are an essential part of the infrastructure of a modern broadcast facility, as an MAM system provides the broadcaster with the ability to manage their asset in an efficient and consistent way across the ‘enter-prise’. Unlike many broadcast technologies, Media Asset Man-agement systems are driven by working practices and the commercial requirements of a broadcaster; technological advances are the catalyst in the process, not the ‘raison d’eêtre’.
The term Media Asset Management as it is used here encompasses the management of all Rich Media Assets from acquisition through to publishing. The principle of an MAM system is the integration ...
Get Broadcast Engineer's Reference Book now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
