‘Give us 22 minutes, we’ll give you the world’
– SLOGAN OF WESTINGHOUSE ALL NEWS RADIO
News programmes come in almost as many shapes and sizes as the people who present them, from 2-minute headline summaries to 24 hours of non-stop news. As broadcasting develops new forms of expression and the choice of programmes continues to grow, news is having to be marketed in increasingly diverse ways to continue to win audiences accustomed to greater choice.
With the Internet has come global ubiquity. And with cable and satellite television has come greater specialization. Viewers can now stay tuned to one channel all day without glimpsing a headline, or watch wall-to-wall news if the ...