THE NEWS PROGRAMME

11     Item selection and order

‘The finger that turns the dial rules the air.’

– WILL DURANT

In the world of the media the consumer is king, and today’s audiences with remote control TV sets and radio tuners can pass judgement and verdict on a substandard programme or item in the time it takes to press a button. Greater choice and greater ease of making that choice have taken their toll on audience tolerance. Selection and comparison between broadcast news is now as easy as choosing a magazine at a news stand. More to the point, you can get the news you want, when you want it from the Internet. So more than ever the success of a programme depends on the producer’s ability to select the stories the audience wants to see ...

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