29     Visuals

‘Television is chewing gum for the eyes.’


TV news is no longer the poor relation to newspapers and magazines when it comes to putting over information which cannot be easily stated in words. Facts can be displayed as three-dimensional and animated graphics, offering a depth and clarity of explanation once the preserve of the printed page.

The term ‘visuals’ covers a multitude of tricks, from stills, slides and captions, to computer-generated charts, graphs and stylish images that establish corporate identity and appear to fill the wall behind the newsreader. Virtual reality has come of age.


While most stations pride themselves on getting their TV camera crews first to a breaking story, ...

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