November 2012
Beginner
400 pages
10h 54m
English
Content preview from Broadcast Journalism, 6th Edition
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15 News anchors and presenters
‘Unattractive broadcasters don’t make it as newsreaders. There is still an element of the beauty parade about it.’
– CONOR DIGNAM, EDITOR OF INDUSTRY NEWSPAPER BROADCAST
The talent
In showbusiness, actors and performers are known as the ‘talent’ – a label that has been transferred to the newsreaders and anchors of TV and radio stations.
Despite the hard work of the reporters, producers and other members of the news team, a station’s reputation will stand or fall on the performance of these few front line people. A good anchor can boost a station’s ratings while a bad one will send them crashing. Little wonder the top ones attract top salaries, and the headhunters are always out looking for the most talented ...
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