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Broadcast News Writing, Reporting, and Producing, 4th Edition by Ted White

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5  Color: The Key to Good Writing

The last few chapters stressed that broadcast news writing should be conversational—written the way we would speak with a friend at a restaurant or on a street corner. What makes such conversations memorable? An element known as color.

Who are the people who most hold our attention in social conversations? Interesting people, of course; people who can tell a yarn with a flair; people who make us laugh; people who sometimes shock us and on occasion make us cry. They may be people who fascinate us because of the way they use the language or the way they dress or because they just act differently. The people we like to meet are colorful people. They may not know it; that’s just the way they are. Their style comes ...

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