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Broadcast News Writing, Reporting, and Producing, 4th Edition by Ted White

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8  Delivering the News

Many of you have hopes of anchoring news. How long it takes you to end up at the anchor desk depends mainly on two factors. The first one is talent—your ability to deliver the news. The second consideration is the size of the market in which you begin your career.

If you have talent and start working in a relatively small market, you may reach the anchor desk quickly. You will still, however, have to prove you are ready for that job by impressing the news director with your reporting ability. Also, remember that not all reporters become anchors; some good reporters do not have the special talent required to anchor news. Similarly, some anchors make awful reporters. This chapter discusses the qualities you need to anchor ...

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