18 Developing Sources
As reporters and anchors become known and respected by their audience, they receive telephone calls, e-mails and letters about a variety of subjects. Some are letters of praise; some are complaints. Also included among those calls and letters are some news tips. Some of the most important stories aired by radio and TV stations come from tipsters. Others come from sources cultivated at public agencies and insiders at corporations and other institutions. This chapter discusses how to develop relationships with such sources.
Tips
Stations that establish reputations for doing investigative stories are more likely to get tips than others. Astute news directors encourage tipsters, often setting up private telephone lines just ...
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