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Broadcast News Writing, Reporting, and Producing, 4th Edition by Ted White

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23  Producing

The Producers

Most TV news producers will tell you that they are the creative force that makes the difference between a good newscast and a poor one. It’s hard to argue with them. Producers are responsible for laying out the newscast, deciding what stories will lead the newscast, and determining the flow of the rest of the stories so that they best hold the attention of the viewers. The producers also play an important role in deciding how to use the video and sound bites that are available to them and their reporters and how to best work them into the newscast to maintain a maximum of interest. Each producer brings his or her own particular skills and abilities to the process and at the end of the day each newscast has a different ...

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