CHAPTER 6Newswriting Mechanics
CONTENTS
KEY WORDS
Conversational Style
Slugs
Split Page
Teleprompter
Timing
Wire Copy
INTRODUCTION
The mechanics of crafting a broadcast news story are unlike the parameters of most other writing formats. Here, brevity is cherished, holding the audience’s attention is vital, and accuracy is absolutely paramount. Many stories last no more than 30 seconds, while some bumps and teases flash by in a mere two seconds. Even more daunting for broadcasters is that they have ...
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