Chapter 15 Werner Beinhart


Werner Beinbart, based on a popular series of comic books, began as a $4.2 million domestic comedy, which, with strong support from television and a hefty contribution from German film subsidies, appeared to have little downside risk. The popularity of the comic books ensured a high public profile for the film, which only needed to perform reasonably well for the producers, who also distributed the film in Germany, to make a profit on their investment.

Werner Beinhart was never intended for the international market and in fact has been screened rarely outside Germany and Austria.

With such a clear perception of his market and its limitations, producer Bernd Eichinger only had to get his calculations right and ...

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