CHAPTER 3
Domain Name
Choosing and registering your domain name is an initial step in creating your online business that should not be taken lightly, because a careless choice can undermine your business prospects before you even begin.
Choosing a Proper Domain Name
Your domain name is your Internet identity—your online brand name. For any online business the importance of choosing a proper domain name cannot be overstated. Your domain name should have the following characteristics:
- Primary keywords – Including your site’s primary keyword(s) in the domain name is often a good idea. This will give a significant boost to your search engine rankings ...
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