Whether you have a content site or an e-commerce site, search engine traffic will constitute a large percentage of your visitors. For a mature site, 25-50% of its traffic will typically come from search engines. Because of this, a continual theme throughout this book is to optimize your website to rank highly in search engines. This concept is called Search Engine Optimization, or SEO for short. It is the practice of optimizing a site’s internal and external aspects to increase the search engine traffic it receives.
Search Engine Comparison
The majority of web traffic is driven by the major search engines—Google, Yahoo, ...