CHAPTER 11

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Using Keywords

In the last chapter, you organized a set of keyword phrases that will become the structure for a new content page. Now it is time to put these keywords to use. Go ahead and create the content page you outlined with only the page name filled in. This is a simple task using your CMS. Do not publish it for others to see. Only create it without any content so that you have something to work with.

By following the guidelines in this chapter you can begin to optimize the content page. These optimizations will help the page rank highly for your keyword phrases later on, once your content has been added and the page is published. ...

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