Returning visitors usually account for the majority of the traffic to a successful well established website. These visitors are more valuable to you, because the more time they spend at your site the more likely they are to earn you money through your monetization strategies. An added benefit of return visitors is that they are easier to convert into paying customers, because they have established trust with your site.
Getting people to come back to your site is a similar challenge to getting people to stay there for long periods of time. Therefore, the strategies discussed in the previous chapter on Stickiness will ...