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Build a Profitable Online Business: The No-Nonsense Guide by Mikael Olsson

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CHAPTER 33

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Sales Pages

Third Page Type

The third page type is the sales page. The purpose of a sales page is to convert a visitor into a paying customer. This process is called a conversion. Each sales page should be product specific. That is, it should be dedicated to a single product or offer.

Sales Page Content

An effective sales page will typically contain the following items:

  • Description – A short description of the product offered.
  • Benefits – A bulleted list of benefits.
  • Image – A picture or graphical representation of your product.
  • Buy button – A clearly visible buy-now button.
  • Price – The price of the product next to the buy button. ...

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