CHAPTER 5
Iterate to Build and Refine
Join us for a moment to eavesdrop on the Firmwide Committee for the Future. Commissioned amid official fanfare, the committee is now meeting for the sixth time. But you soon realize it could easily be its first—or seventeenth!—session, because the conversation is indistinguishable from other discussions. Three of the eleven attendees have been analyzing a specific issue in detail. Then, with ten minutes to go, a previously silent participant interrupts: “Why are we talking about this? What is the goal of our committee anyway? Do we even have a problem with the future of the firm?” The meeting erupts. Each member has a different view; each advances a different set of ideas. The discussion feels like it’s ...
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