Finding and Evaluating the Opportunity

Is It Real and Large Enough?

Key Topics Covered in This Chapter

five characteristics of a genuine business opportunity

where to look for profitable opportunities

the process of opportunity evaluation


FRED MANAGED THE service department of a large automobile dealer of Japanese cars. With five years on the job as manager and many more as a mechanic, Fred understood the economics of the auto service business, and he saw what might be an opportunity.

“We’re selling more and more hybrid engine cars,” he told his brother at a family gathering. “The national organization estimates that hybrids will account ...

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