Finding and Evaluating the Opportunity
Is It Real and Large Enough?
Key Topics Covered in This Chapter
•five characteristics of a genuine business opportunity
•where to look for profitable opportunities
•the process of opportunity evaluation
FRED MANAGED THE service department of a large automobile dealer of Japanese cars. With five years on the job as manager and many more as a mechanic, Fred understood the economics of the auto service business, and he saw what might be an opportunity.
“We’re selling more and more hybrid engine cars,” he told his brother at a family gathering. “The national organization estimates that hybrids will account ...