Building a Business Model and Strategy
How They Work Together
Key Topics Covered in This Chapter
•how the business model explains the way key components of the enterprise work together to make money
•examples of two powerful business models
•how strategy can confer competitive advantage
•a five-step process for formulating strategy and aligning activities with it
•why strategic thinking must be ongoing
After you’ve identified a money-making opportunity and created a plan for addressing it, answer these three important question:
1. How will our new business create value for customers?
2. How will it make a profit for us and our investors? ...
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