Building a Business Model and Strategy

How They Work Together

Key Topics Covered in This Chapter

how the business model explains the way key components of the enterprise work together to make money

examples of two powerful business models

how strategy can confer competitive advantage

a five-step process for formulating strategy and aligning activities with it

why strategic thinking must be ongoing


After you’ve identified a money-making opportunity and created a plan for addressing it, answer these three important question:

1. How will our new business create value for customers?

2. How will it make a profit for us and our investors? ...

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