Writing a Business Plan
The Basics
Key Topics Covered in This Chapter
•why you need a business plan
•a format that tells readers what they want to know
•the importance of the executive summary
•how to handle each section of the plan
•style features that will make your message stand out
ABUSINESS PLAN IS a document that explains a business opportunity, identifies the market to be served, and provides details about how the entrepreneurial organization plans to pursue it. Ideally, the business plan describes the unique qualifications that the management team brings to the effort, explains the resources required for success, and provides a ...
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