AMAR BHIDE
Executive Summary
HOWEVER POPULAR COMPREHENSIVE RESEARCH AND PLANNING may be in some business arenas, they don't suit the fast-moving environment of start-ups. Entrepreneurs must move quickly on their ideas or opportunities may no longer exist. Theirs is a world of ingenuity, spontaneity, and hustle. Profitable survival requires an edge derived from some combination of a creative idea and a superior capacity for execution. Instead of in-depth analysis, therefore, successful entrepreneurs adopt practical approaches that are quick, inexpensive, and timely.
Research on more than 200 thriving ventures reveal four helpful guidelines for aspiring founders. First, effective entrepreneurs screen ...
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