Bootstrap Finance
The Art of Start-ups
AMAR BHIDE
Executive Summary
ENTREPRENEURSHIP IS MORE POPULAR THAN EVER: courses are full, policymakers emphasize new ventures, managers yearn to go off on their own. Would-be founders often misplace their energies, however. Believing in a “big money” model of entrepreneurship, they spend a lot of time trying to attract investors instead of using wits and hustle to get their ideas off the ground.
A study of 100 of the 1989 Inc. “500” list of fastest growing U.S. start-ups attests to the value of bootstrapping. In fact, what it takes to start a business often conflicts with what venture capitalists require.
Investors prefer solid plans, well-defined markets, and track records. Entrepreneurs may be better ...
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