Build a Successful Business: The Entrepreneurship Collection (10 Items)

Genpact’s CEO on Building an Industry in India from Scratch

by Pramod Bhasin

Pramod Bhasin is the chief executive officer of Genpact.

The Idea

As the head of GE Capital in India, Bhasin found its growth hamstrung by government bureaucracy. Then he had a vision—he could offer back-office services across GE Capital. It was the beginning of Genpact—and of an entire industry.

For several months in the late 1990s, I was inundated with phone calls from competitors and other companies that wanted to visit the offices of GE Capital in India. Taking competitors on tours of the facilities isn’t among the responsibilities of most top executives—indeed, it isn’t done at all. But I agreed because I viewed the requests from such companies as Standard Chartered ...